Abbott has recently developed and launched a ground-breaking suite of diagnostic instruments, the Alinity and AlinIQ series. Our team at Fledgling were invited to work with Abbott to create a unique and spectacular launch event for their customers and a separate event for the press.
Abbott Diagnostics
It has been fantastic to work together with the wonderful team at Abbott for the last seven years on a variety of exciting and always innovative projects.
We created a short list of venues and after an exploratory day of visits with Abbott the Science Museum in London was chosen as the perfect space.
Two of the museum’s beautiful galleries were transformed into fully branded and immersive environments with the instruments themselves forming part of interactive displays and presentations.
Highlights
- Whole event organisation, from venue finding and booking to full event production.
- Design of lighting and sound.
- Catering throughout the day, including a gala dinner in the evening.
- Press and media event.
- Digital and content management.
The event proved to be a huge success for Abbott, helping them to engage and inform their audiences, internal, customer and press, with this major product launch.
The event was attended by senior colleagues from across the world, valued customers and important members of the press.
