Fledgling | Bayer CropScience at Cereals Event
We are an exhibitions and events agency that specialises in bringing your key messages to life and inspiring your audiences through beautiful design and strategic understanding of your key objectives.
fledgling, exhibitions, experiences, live events
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Bayer CropScience at Cereals Event

Creating immersive brand experiences for Bayer CropScience at the annual Cereals Event.

Each year the leading event for the arable industry takes place takes place in Cambridgeshire. With over 25,000 visitors and with 500 exhibitors, it is essential for Bayer CropScience to create a strong brand presence to stand out from the crowd.

Highlights

  • Clear communication of the Bayer CropScience extensive product range – imparting complex technical information clearly to farmers and agronomists.
  • Busy hospitality tent catering for over 1000 visitors per day.
  • Interactive demonstrations of product use and benefits.
  • Clear online and social media pre-event communication programme to generate interest and engagement.

Results

  • Every year the stand attracts over 1/3 of the total show attendees.
  • Twice winner of best stand in show as judged by event attendees.
  • Increased Bayer’s market share in key product areas and successful launch of Bayer’s seed business.